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Arendt, Florian: Naderer, Brigitte: Abdollahi, Maral: Mittelberger, Andreas: Surzhyk, Olga: Zhou, Lin:
Television commercials and fading behavioral brand choice effects in Austrian children.
[2015]
Author
Abdollahi, Maral
Arendt, Florian (1)
Mittelberger, Andreas (1)
Naderer, Brigitte (1)
Surzhyk, Olga (1)
Zhou, Lin (1)
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advertising effect
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brand
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cartoon
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child
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eating behavior
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experiment
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media effect
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nutrition
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preteen
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television advertising
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periodical article
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2015
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english
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Journal of children and media
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